Thrice Studio - A Paper/Photography Studio
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Artifact Conference

A hero animation with six accompanying header images created for Artifact Conference. The still-life needed to communicate Texas (the conference location), learning, and speaking all while staying in brand.

Client and Creative Director: Dan Mall

Services: Art direction, Paper production, Photography, Animation

  Ideation   First up, is ideating and sketching. Throughout a conference an idea, which was once abstract, can become more clarified. I wanted to communicate this idea within the hero animation. Inspired by  George Rousse  I pitched the idea that the hero would have motion to allow a revelation of the word, “Artifact.”  With desiring to also communicate “Texas”, “conference”, and “learning” my thoughts went straight toward showcasing everything via symbol. Moreover, let’s create them all in black, to be sleek and dynamic.

Ideation

First up, is ideating and sketching. Throughout a conference an idea, which was once abstract, can become more clarified. I wanted to communicate this idea within the hero animation. Inspired by George Rousse I pitched the idea that the hero would have motion to allow a revelation of the word, “Artifact.”

With desiring to also communicate “Texas”, “conference”, and “learning” my thoughts went straight toward showcasing everything via symbol. Moreover, let’s create them all in black, to be sleek and dynamic.

 Once the sketch is approved I move into vector sketches of the item. This enables the client to get a clearer idea of the details of each item. From there it’s onto production!   Production

Once the sketch is approved I move into vector sketches of the item. This enables the client to get a clearer idea of the details of each item. From there it’s onto production!

Production

 When all 30+ paper crafts were finished, it was time to fasten them together into one large still-life. The final piece was over 3 feet long.

When all 30+ paper crafts were finished, it was time to fasten them together into one large still-life. The final piece was over 3 feet long.

 With a little help from a projector, I taped the words on the still-life then started painting the letter forms.

With a little help from a projector, I taped the words on the still-life then started painting the letter forms.

artifact-taping.jpg
 The painted letterforms weren’t perfect. Thankfully a little bit of black paint and black paper helped make the still-life camera-ready.   Photography

The painted letterforms weren’t perfect. Thankfully a little bit of black paint and black paper helped make the still-life camera-ready.

Photography

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 Once the hero animation was completed, I dissembled it to construct six still-life images. These were spot illustration in style, as they are tightly grouped.

Once the hero animation was completed, I dissembled it to construct six still-life images. These were spot illustration in style, as they are tightly grouped.

artifact-about.jpg
artifact-laptop.jpg
artifact-schedule.jpg
artifact-speakers.jpg
artifact-texas.jpg
artifact-workshops.jpg
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